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Improve your e-commerce conversion rate with the right tools & tactics

You’ve heard it often enough. It’s cheaper to re-engage and drive repeat purchases from existing customers than to acquire new customers.

That’s why it’s more valuable than ever to focus on converting existing website visitors by providing valuable customer experiences. At Kindly, we help you improve your e-commerce conversion optimization rates by converting more direct website shoppers into paying customers.

Maximize your website e-commerce conversion rates

The average conversion rate for e-commerce websites is only 2.86% – that’s a lot of traffic and potential revenue left on the table. But it doesn’t have to be that way for your brand. You can create optimal shopping experiences that encourage buyers to spend more time on your site. Use our Nudge conversion optimization tools to guide shoppers towards products with the potential to generate strong revenue for your business.

Every day, Kindly’s e-commerce chatbot helps thousands of Elkjøp's customers

Elkjøp logo
Every day, Kindly’s e-commerce chatbot helps thousands of Elkjøp's customers
Kent Hafskjær, Elkjøp
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Create one-time price offers and drive more shoppers to complete the purchase
One-time only price specials for products in shopping carts may take a little revenue off the top, but it increases the chance for the purchase. You have a unique window of opportunity to convert that buyer into a long-term advocate for your brand, and a special discount on an already excellent experience makes them excited to share that experience with their friends and family; that’s word of mouth marketing.
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Optimize page loading times to immediately open shopping carts when people return
Shopping carts are abandoned for reasons no more complicated than slow page loading times. People expect instant access to online experiences and any delay in page loading time could cause a shopper to abandon the experience altogether. Make sure that the page loading time is instantaneous so people see that the checkout experience is quick and easy.
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Create onsite conversational dialogues to build trust and increase customer engagement
Trust is the key to any relationship, and knowledge is how you build both trust and credibility with your shoppers. Knowledge is how you build rapport and offer shoppers a number of paths to conversion as well as obtain keen insights into the buying behaviors of your shoppers. Then, you can customize buying journeys to maximize the potential revenue from each conversion.
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Craft fun and informative emails that guide shoppers back to their abandoned carts
Customizable email engagement solutions are so valuable for e-commerce conversion funnels. You can build a template to maximize conversion rates and save the hassle of building new emails from scratch. With Kindly, you’ll know each individual shopper’s experience on your website so you’ll know what to include to bring them back to the site so you can generate more business.
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Incentivize further purchase by guiding shoppers back to their carts with featured product images
Include links in your cart abandonment emails to guide people back to your online shop where they can view their cart with pictures of the products embedded on the page. Use images of products that users searched for on your site and include thumbnails of related product imagery to go for the upsell. More visuals take shoppers one step closer to buying.
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Add links in your emails that directly guide people back to their shopping carts
The easiest way to maximize conversions is to make the path to the point of purchase as seamless as possible. Capitalize on user intent by driving people directly to their abandoned cart. All of the products are sitting there and a strong email motivates those shoppers to add more products to the cart, increasing the order value and revenue for your e-commerce business.