March 20, 2026

General description of Kindly

The Organization

Kindly AS is a leading technology company with subsidiaries in Sweden (Kindly Sweden AB), Denmark (Kindly Denmark ApS) and the Netherlands (Kindly Netherlands B.V.). Under the leadership of CEO Gunnar Bjørkavåg, the organization has grown into a dynamic team of 70 employees distributed across various departments: Sales, Customer Operations, Operations, Finance and Product. Kindly is dedicated to developing innovative solutions and providing top-tier services, leveraging expertise in design, technology, and customer-focused delivery to meet client needs across Scandinavia and beyond. The company operates with a strong focus on collaboration and efficiency, ensuring consistent growth and high standards across its branches.

Operating area

Kindly offers cutting-edge chatbot solutions and related consulting services, helping businesses enhance customer engagement and streamline communication. Their AI-powered chatbots are designed to automate customer service, sales, and support interactions, providing personalized, efficient, and scalable solutions for companies of all sizes. In addition to chatbot development, Kindly provides expert consulting services to ensure the successful implementation and optimization of their solutions, tailored to the specific needs of each client.

Although Kindly's primary customer base is in Scandinavia, the company operates globally with clients across Europe, North America, and Asia. With offices in Norway, Sweden, Denmark, and the Netherlands, Kindly is well-positioned to serve international markets while maintaining a strong presence in its home region.

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Methodology

Kindly’s due diligence process for responsible business conduct is based on OECD’s Due Diligence Guidance for Responsible Business Conduct which aligns with the UN Guiding Principles on Business and Human Rights, and the ILO Tripartite Declaration of Principles Concerning Multinational Enterprises and Social Policy. Kindly’s methodology is detailed in the sections below.

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Anchoring within our policies and procedures

Kindly has anchored accountability and responsible business conduct within its policies and procedures. The policies set the requirements and expectations for our employees, contractors and vendors. The policies are reviewed regularly and at least annually. All policies and procedures are communicated effectively to our employees, by requiring them to review and acknowledge annually or when there are material changes.

The policies and documentation that have implemented the Transparency Act are:

Code of Conduct
Vendor Management Policy
Responsible Disclosure Policy
Employment contracts
Employee handbook
Other HR documentation

Identifying negative consequences and significant risks

Kindly conducts assessments to identify negative consequences and significant risks within our organization and supply chain as required by the Transparency Act.

For our organization, we regularly monitor the employees’ satisfaction and welfare through questionnaires that are submitted anonymously, allowing them to freely provide feedback. The system assesses the responses and provides feedback on the employees’ job satisfaction, meaningfulness, autonomy and work situation, among others.

For our supply chain, we have a vendor inventory system providing us with an overview of our vendors and relevant details. We generally source from large corporations in Europe and North America, bound by the same strict protections of human rights, and use publicly available information to assess the risk profile and compliance status of our suppliers.

Measures for mitigation

At Kindly, we prioritize responsible practices by conducting due diligence before engaging with suppliers to ensure equality, human rights, and decent working conditions are upheld. We may temporarily suspend or disengage relationships if compliance issues arise. Our Compliance Team ensures adherence to the Transparency Act by conducting supplier assessments during the engagement process to mitigate risks and uphold our values.

Monitoring

We utilize a compliance platform to actively monitor the compliance status of our vendors. This platform centralizes key information, allowing for tracking and real-time updates, ensuring our suppliers meet our standards and obligations under the Transparency Act.

Communication

We share updates on our ongoing efforts to align with the Transparency Act on our website and respond to written inquiries regarding our approach to addressing actual and potential impacts on basic human rights and decent working conditions.

Whistleblowing channels and complaint mechanisms

Kindly has implemented a whistleblowing channel available to the employees to report any issues, including those related to the Transparency Act and human rights. The mechanism is described in our Responsible Disclosure Policy.

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Due diligence report for 2025

Based on our due diligence assessments in 2025, we have uncovered the following actual negative consequences:

We have not uncovered any negative consequences in connection with our operations in 2025.

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In addition, we have uncovered the following significant risks of negative consequences:

In connection with our business, there were no significant risks of negative consequences uncovered.

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In order to stop the negative consequences that have been discovered, we have implemented the following measures:

No separate measures have been implemented, as no negative consequences were uncovered.

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In order to limit the significant risk of negative consequences, we have implemented the following measures:

No separate measures have been implemented to limit the significant risk, as no negative consequences have been uncovered.

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For any inquiries related to the Transparency Act, please contact: ethics@kindly.ai

Transparency Act Statement